Did someone say designer ice cream? We’re there…


With the sweltering temperatures in London, we really need to cool down. And what better way than to visit the Magnum Pleasure Store in Convent Garden (as if we needed an excuse, really!).

Back for another year, this time in a collaboration with Moschino Creative Director Jeremy Scott, this colourful, vibrant and uber indulgent pop-up shop gives those seeking a bit more than your average ’99’ the chance to design a luxury, personalised Magnum, with double dipping allowed!

Entering the store, you’re greeted by a ‘Pleasure Maker’, who’s on hand to design your Magnum exactly the way you want it at the special ‘dipping bar’.

Starting off with a plain vanilla un-dipped ice cream you choose a single dip of Magnum’s milk, white or dark chocolate followed by layer of ingredients. Choose your weapon – cookie crumble, freeze dried raspberries, nuts, black lava sea salt, hibiscus petals… you name it, they’ve got it! Then you can opt to have another cheeky dip after that… don’t mind if we do.


Drizzle with your choice of chocolate, top with a Moschino pink chocolate button and it’s off to the Instagram booth to share your creation with the world at #MAGNUMLDN.

Not just an ice cream shop, the whole brand experience is one of pure indulgence designed to reflect the brand’s luxury values – and wow your senses. Gorgeous ice cream diamante sculptures inspired by famous fashionistas adorn the space, along with inspirational neon quotes on the walls. And if you want to wear your experience long after you’ve eaten your creation, there’s even a range of Moschino X Magnum tote bags designed by Jeremy Scott available to buy.

With prices starting from £5.50 for the ice creams and around £200 for the bags, this isn’t a cheap treat, but it’s a brilliant brand extension for Magnum, made even more desirable by the tie-in with Moschino, and clearly cements them as the leader in premium ice cream.



Sean Dwyer

Autumn comes early, thanks to Iceland

We had a great day yesterday with the Iceland team at their Autumn product launch in London. Chef and Head of Product Development Neil Nugent was getting busy in the kitchen, whipping up culinary delights that showcased the fantastic new range of tasty foods. Stars of the show? Got to be the Frozen Avocado (try it breaded and deep fried!) and the Argentinian Red Shrimp. Oh, and the tuna served on a bed of cauliflower cous cous.. Oh and the paella, and come to think of it the gnocchi was amazing too… Keep an eye out for the new range coming to Iceland soon!



Sean Dwyer

Happy Easter! We’ve been out and about to see how the supermarkets are campaigning the celebrations this year.

We saw some nice photographic treatments (step up Waitrose), great window theatre (come in M&S) and even some pretty good puns (Lidl, we’re talking to you), but easter bonnets off to the Co-op with their ‘Be a good egg this Easter’ campaign. Celebrating those people who put others first, the emphasis is much more on giving rather than getting; a charitable touch that really sets them apart. Nice tie in with Absolute Radio too, with a competition to win £1,000 by nominating a good egg. We think it’s just eggsellent (sorry).


Sean Dwyer

Pitch win! Carpetright here we come…

We’re excited to announce we’ve just won a three-way pitch for Carpetright’s below the line account.
We’ll be developing strategic and creative comms for their entire estate of 430 stores, including promotions, campaigns, value and brand. We’re already knee deep in some big projects so watch this space for updates!IMG_4980


Sean Dwyer

A fresh new look for Iceland’s Bonus Card and Delivery service


We’ve been busy giving Iceland’s delivery service and loyalty scheme a brand new look and feel, and are excited to see it launch this week!

Bonus Card gives customers the opportunity to load money onto a card to spend later, and offers a great way to save up and spread the cost for Christmas or a special occasion. It has the added ‘bonus’ that Iceland gives the customer £1 for every £20 they load onto the card. On top of this, cardholders get free Home Delivery when they spend over £20 in store. A great scheme indeed!


We’ve given the proposition a new look and feel with a warmer graphic style and iconography, and simplified the messaging. With the new ‘more instant’ comms, there’s no doubting the ease of Iceland’s delivery proposition, and the great benefits Bonus Card gives.



Sean Dwyer

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