Aldi, but not as we know it

Always keen to know what’s going on in the grocery sector elsewhere in the world, we asked our colleagues at Whippet Australia to pay a visit to Aldi, and we were blown away by their new in-store look and feel. They may be openly value-focussed but they’re upping their game. Simple illustrations and a tone of voice with bags of personality, they’re striking the balance between value and quality brilliantly. Definitely one to watch.



Sean Dwyer

Which ads should make a comeback to our TV screens?

As Asda resurrects its signature ‘pocket tap’, here at Whippet Towers we’ve been debating the famous ads we’d like to see back on our screens. Here’s our top 3…

1. Vitalite and the funky, sunglass-wearing sun and his singing sunflowers

2. The slightly scary Reebok fat belly … it’s gonna get ya!

3.  Everyone’s favourite cereal-eating animal, Tony “They’re grrrrRRRReat!” Tiger

Hmmmm, seems some of us are clearly showing our age…


Sean Dwyer

Happy 4th July! – #AllForHonor

We’ve taken our supermarket expertise stateside with not one new client, but three.

We’re thrilled to be working with Winn Dixie, Bi-Lo and Harveys, the three leading grocery chains in America’s deep south, and our first campaign has gone live! Celebrating American Independence Day, we hope it raises plenty of money for their charity partner, Wounded Warrior Project.





Sean Dwyer

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