We put the pop into ODEON’s new popcorn packaging

We’ve been busy bees working on ODEON’s popcorn packaging to give it a fresh new look. The new packaging takes its cues from the foodie scene, using photography to hint at popcorn as the healthier snack to enjoy at the cinema. Using ODEON’s fun and engaging tone of voice, the copy playfully elevates popcorn from its humble beginnings to iconic status. Catch it in selected ODEON cinemas this month!Popcorn_Group_NEW2015

Author

Sean Dwyer

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