M&S freshens up their Fresh

Out and about this week, we’ve been really impressed by M&S’s new Fresh communications. Part of their ‘Adventures in Food’ campaign, beautiful colour photography – shot top down – against black graphics gives a premium feel and makes the product really stand out. Mainly used to inspire with new year healthy eating ideas, they’re also communicating reassuring CSR messages with the tagline ‘Sourced with integrity’. All come with a neat tone of voice, and we love that they’re championing our favourite new kitchen tool, the spiraliser!




Sean Dwyer

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