Happy Easter! We’ve been out and about to see how the supermarkets are campaigning the celebrations this year.

We saw some nice photographic treatments (step up Waitrose), great window theatre (come in M&S) and even some pretty good puns (Lidl, we’re talking to you), but easter bonnets off to the Co-op with their ‘Be a good egg this Easter’ campaign. Celebrating those people who put others first, the emphasis is much more on giving rather than getting; a charitable touch that really sets them apart. Nice tie in with Absolute Radio too, with a competition to win £1,000 by nominating a good egg. We think it’s just eggsellent (sorry).



Sean Dwyer

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