Back to School campaign

Brief

Woolworths was looking for an eye-catching point-of-sale campaign to attract footfall and drive sales during a key trading period for the business.

Solution

We created a fun series of in-store communications to engage parents and smaller shoppers, too. Utilising photography from the Woolworths catalogue, we developed a bright and quirky graphic toolkit to roll out across all Back to School communications. We even generated a new 'scribble' typeface based on the Woolies house font to add to the fun feel.