BHS card campaign
Sector
Retail
Expertise
Campaign
Print Production & Artwork
Visual Toolkit
Brief
We were asked to promote the launch of BHS’ new discount
and credit cards, which are powered by Barclaycard.
Solution
We created a brand new visual identity and a full in-store promotional campaign for the cards. This was also developed through to training material to help staff sell the product in store.
Result
What can we say? Take-up of the card reached its target on
day one!