Brand strapline – visual refresh

Client

Coles is one of the only 2 supermarket giants in Australia with over 700 stores across the continent and widely acknowledged as being one of the world's fastest growing retailers.

Brief

Coles asked us to consider how their existing strapline works in conjunction with their visual identity in advertising and below-the-line communications. The challenge was to create impact while ensuring consistency across all media.

Solution

We kept the strapline simple and developed a set of clear templates showing how flexibility the strapline can be applied to maximize impact wherever it is used (such as advertising, catalogues, online and in-store promotions). 

Result

The final output was a finalised set of guidelines showing how to use the Coles branding.