British International Motor Show relocation campaign

Brief

When the Motor Show relocated from the Birmingham NEC to their new home at ExCeL, London they needed a high-impact campaign to drive visitors to the capital. 

Solution

We put London centre-stage in our creative, blending evocative auto imagery with the iconic skyline to deliver a memorable campaign that utilised press and outdoor media to great effect. 

Result

The campaign exceeded all targets, attracting the world's leading car manufacturers and delivering over 400,000 visitors. It was voted Best Event Marketing Campaign the same year and was so highly regarded by the organisers that it was rerun as the campaign for the following show. Now that's high performance.