Change Your Meat, Not Your Menu

Brief

‘Change Your Meat, Not Your Menu’ is a campaign to make turkey the meat of choice in British kitchens, led by celebrity chef Marco Pierre White and by Bernard Matthews Farms. We were asked to develop a logo and visual identity for the project. 

Solution

The logo had to communicate the website address, so we decided to keep it all very simple and legible while creating a strong mark. Alongside the logo, we created a fun talking turkey character for use across the campaign. Our client was tickled pink, the campaign was a great success, and turkeys suddenly had a lot more to worry about.