Christmas campaign

Client

Coles is one of the only 2 supermarket giants in Australia with over 700 stores across the continent and widely acknowledged as being one of the world's fastest growing retailers.

Brief

We were asked to build on last year’s Christmas campaign, keeping it traditional and festive and using red and stars as a starting point.

Solution

The campaign theme is Magic Christmas, and we gave it a
very glittery, sparkly feel while hinting at Santa via the fluffy
white cuff. We produced the full range of point-of-sale assets,
from high-level hanging banners to shelf-edge signage and
the gift guide.