Down Down campaign

Client

Coles is one of the only 2 supermarket giants in Australia with over 700 stores across the continent and widely acknowledged as being one of the world's fastest growing retailers.

Brief

We were asked to create a logo for a price-cutting promotion plus an in-store campaign to promote the lower-prices proposition ‘Down and Staying Down’.

Solution

We kept the logo simple—featuring a bright red hand supported by the simple line ‘Down and Staying Down’. We had lots of fun with this campaign, bringing it to life with cardboard cutouts of giant products (which went up and stayed up) plus prices in huge point sizes.

Result

The campaign created great in-store theatre and superb stand-out.