Fresh food guides

Client

Coles is one of the only 2 supermarket giants in Australia with over 700 stores across the continent and widely acknowledged as being one of the world's fastest growing retailers.

Brief

We were asked to design a series of booklets which would encourage customers to make the most of fresh food, and to help them learn new ways to prepare and present it.

Solution

Using the established look and feel for Coles’ fresh food areas in-store, we created interesting and attractive layouts to inspire customers to try out new recipes for meat, fish, fruit and vegetables.