Insurance

Brief

Following on from the initial launch in 2010 we were asked by Coles to develop the visual identity and campaign associated with financial services products. 

Solution

Using the now iconic 'big red hand' as our inspiration we created a visual toolkit that communicates value whilst establishing Coles as a leading provider in the market. The little red car and friendly speech bubbles appear in promotional communications throughout the store, online, in press and outdoor media. 

Result

Since launch, Coles has seen a significant uplift in new policies for car insurance and reintroduced home insurance into their financial services portfolio. Vroom, vroom.