Sports For Schools initiative

Client

Coles is one of the only 2 supermarket giants in Australia with over 700 stores across the continent and widely acknowledged as being one of the world's fastest growing retailers.

Brief

Coles asked us to create a logo and campaign for their Sports for Schools initiative.

Solution

We ensured that the logo was very closely associated with Coles’ own visual identity, and kept it simple in order to ensure longevity. The campaign built on the creative work we used for the vouchers and provided a strong platform for the event’s sponsors, celebrity chef Curtis Stone and sprinter Cathy Freeman.