George outlet development within Asda

Brief

We were asked to communicate the presence, values and benefits of George fashion within the Asda store environment. The goal was to increase footfall and encourage more customers to consider George clothing and accessories, thereby increasing brand credibility and sales.

Solution

We approached this project by putting ourselves in the customers’ shoes and following their journey. This enabled us to identify the key brand touchpoints and therefore to maximise the impact of design and graphics. For example, we made the entrance to the George area more dramatic and obvious, so that customers would be drawn to it. We communicated the strengths of both Asda and George within the proposed environment, boosting the impact, appeal and value of all point-of-sale.