Hospitality promotional campaign

Client

Hospitality is a national exhibition for the hospitality and foodservice sector. 

Brief

We've worked on the Hospitality Show for 6 years now. This year we were asked to redesign the brand’s visual identity and create a fresh and inspirational campaign which would attract both visitors and exhibitors, as well as clearly communicating the variety of sectors featuring at the 2011 show.

Solution

We created flexible campaign for the two audiences:

• an exhibitor campaign with the message 'One show, hundreds of reasons to exhibit', focusing on show benefits
• a visitor campaign with the message 'It's good for you', delivering a strong foodie feel.

The campaign graphics were bright and fresh, with bold splashes of colour. Each section was colour coded to highlight and distinguish between the various areas of the show. We also produced all collateral for the campaign, including adverts, sales brochures and postcards.

Result

The show increased pre-show registration figures by a massive 17% year on year.