IFE show campaign

Client

The International Food and Drink Exhibition (IFE) is the UK's largest food & drink trade event, attracting over 28,000 visitors
in 2011.

Brief

Our client asked us to rebrand the show with a fresh, more vibrant style which would be more flexible and message-driven.

Solution

We simplified the logo and added variety and flexibility by enabling it to work in a range of colours. We created an eye-catching campaign using a bold, bright palette, with a selection of faux badges and stickers to highlight the key benefits of visiting the show. We produced all show collateral, including direct mail and on-site graphics.

Result

The show increased pre-show registration figures by 14% compared to 2010.

 

 

We tasked Whippet with a complete overhaul of the IFE brand and they certainly did not disappoint. Their vision and creativity is second to none and their hard work and exceptional talent played a huge role in the success of the show.

Clare Barker

Marketing Manager