iPhone launch

Brief

Tesco asked us to help them secure Apple's involvement in the in-store iPhone launch by creating exciting visuals. The challenge was to translate the high-tech world of the iPhone into a supermarket environment—while retaining all the anticipation of the product and the integrity of the Apple brand.

Solution

We produced a range of in-store visuals and suggested point of sale materials for Tesco to present to Apple. We've since rolled out all of the in-store point-of-sale and welcome collateral for each subsequent iPhone launch.

Result

We successfully translated a premium high-tech brand to the supermarket environment, helping to deliver volume sales for our client.