Phone Guide redesign

Brief

Tesco asked us to redesign the Tesco Phone Guide to aid customer shopping and make the publication a more effective marketing tool.

Solution

We carried out a full review of the market and of the existing guide. We then made suggestions to improve content, flow and design. We continue to design the guide on a monthly basis, working with Tesco to incorporate product launches, promotions, seasonal editorial and jargon-busting advice
for customers.    

Result

An engaging guide positively received by customers and
Phone Shop staff. 

Whippet always deliver fantastic creatives and they never fail to amaze me. I love working with them as they constantly question and push the boundaries to produce inspiring designs, that get to the heart of what our customers want. They are incredibly responsive and go above and beyond to ensure we land everything on time, despite our infuriating short deadlines and last minute requests. It's why we see them as an extension of our own team.

Chloe Bissell

Brand Manager