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Phone Shop redesign

Sector

Retail
Telecommunications

Expertise

Communications
Customer journey
Strategy

Store Refresh

 

Brief

Tesco asked us to review all of the in-store customer communications for their Phone Shop.

Solution

After conducting a full strategic review, we suggested options for restructuring the various customer touchpoints. We reworked all communications (from permanent navigation and educational messaging through to special promotions), clearly and simply communicating the right information at the right points of the customer journey. We also redeveloped the shop fascia and internal walls to create a stronger sense of destination. 

Result

We created a new-look Phone Shop to rival its high street competitors.

Whippet always deliver fantastic creatives and they never fail to amaze me. I love working with them as they constantly question and push the boundaries to produce inspiring designs, that get to the heart of what our customers want. They are incredibly responsive and go above and beyond to ensure we land everything on time, despite our infuriating short deadlines and last minute requests. It's why we see them as an extension of our own team.

Chloe Bissell

Brand Manager