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Gordon Ramsay's Taste of Christmas

Sector

Event
Food

Expertise

Campaign
Event Marketing
Event Promotion
Print Production & Artwork

Creative Campaign

 

Brief

Gordon Ramsey teamed up with Channel 4’s Taste Festival to bring Gordon’s Taste of Christmas to London. The show was an interactive, live event where you could experience fine foods cooked by some of London’s top restaurants. There was also a live theatre show hosted by Gordon and a few other celebrity chefs. Our job was to create a campaign for this exclusive event that was inline with the ‘Gordon Ramsey’ brand and entice foodie Londoners to buy tickets to the event.

Solution

With Gordon at the heart of the creative we tied in simple photography with clean white space and understated copy to cut through the masses of rich and colourful campaigns that run through the Christmas season. The result was a striking and consistent campaign that translated easily through all the collateral.