Taste of London campaign

Client

Taste Festivals runs unique events where the most acclaimed restaurants and chefs in a host city (from Dubai to Melbourne) gather in a spectacular venue to present their signature dishes to thousands of foodie visitors. 

Brief

Taste of London required a campaign which would fully reflect the enjoyment and experience of the summer show. 
It had to resonate with an upmarket audience, without alienating potential visitors.

Solution

We created a fun and exciting campaign which appealed to all of the event’s audiences. The strong visual style was translated across various media, from a national advertising campaign to direct and e-marketing. 

Result

The show was a great success and the campaign was considered strong enough to run for two years. The creative work was also adapted for the interim Christmas Taste shows, and translated internationally for shows in Dublin, Milan, Cape Town and even as far as Sydney.