Latest Tesco Mobile look and feel goes live!

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We’re thrilled to see our work for Tesco Mobile live in store. Cleaner and more pared back with a hint of ‘red dot’ personality, we’ve adapted the brand’s new look into the retail channel by designing and rolling out the entire suite of in-store comms, from POS graphics to leaflets. Nice to see our original logo design still going strong a decade on too.

Check it out in your nearest store – it’s gone live in all 473 phone shops!

Author

Sean Dwyer

Fish, chips and a side order of ‘new’ for Harry Ramsden’s

If you go down to the seaside today, you’ll be sure of a big surprise… as 90 year-old fish and chip restaurant Harry Ramsden’s shows off a new look and feel, designed by us, at its site in Westquay, Southampton. A new logo, a bolder, brighter colour palette, awesome photography, cheeky illustrations and a playful tone of voice, it’s already pulling in the punters, young, old and everywhere in between.  If you’re in the area, pop in… (we hear the new Sri Lankan fish curry’s to die for).

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Author

Sean Dwyer

We help M&S raise the steaks in beef traceability

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M&S has long been known for the quality of their food, but the incredible lengths they go to to source the absolute best is a story unlike any other.

They’re the only national retailer that can, in fact, trace all their beef not just to the farm, but to the very animal it came from. And this provenance claim is something they can apply to every single product that contains beef, from stock to lasagne to steaks.

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We worked with M&S to tell this compelling story of reassurance, quality and trust with a bold in-store campaign: ’We trace it so you can trust it’. With the beautifully shot premium photography M&S is known for, and compelling and direct copy, the campaign cuts straight to the quick to communicate this powerful and unique message.

Touchpoints include windows, freestanding display units, shelf edge barkers and wobblers. The campaign runs nationwide in every store throughout summer 2018 and is accompanied by radio, press and TV.

Author

Sean Dwyer

‘Tis the reason to be jolly with Iceland

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It’s Christmas! And what a joy to see our Christmas campaign for Iceland go live this week. Eight executions of print ads nationwide, combining beautiful photography and a warm tone of voice to tempt customers with the delicious Luxury range, plus a stunning 16 page media insert in the weekend papers. Look out for the second insert in December. And if we can give you one tip… the Luxury Pavlova is to die for…

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Author

Sean Dwyer

Whoop! 4 award noms for us!

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We’re super excited to be nominated for four (count ‘em) Drum Network awards! We’re up for Retail Campaign/Strategy of the Year, Food & Drink Campaign/Strategy of the Year and B2C Campaign/Strategy of the Year, all for our work on Iceland’s new store concept…. plus the big one, Agency of the Year for Design/Brand Consulting. All things crossed for 28 November!

Author

Sean Dwyer

Who let the dogs (and cats) out?

We’re thrilled to see our new outdoor campaign for animal charity Mayhew go live this week across London. It’s the charity’s first ever campaign,  showcasing their new branding since changing their name to Mayhew earlier this year to reach a wider audience and better reflect the work they do in the community. Our four digital ads, seen in rotation across 35 sites in London this October and November, bring a bold, colourful look and feel to communicate their key services with a championing copyline and engaging cut-out photography. Pawsome.

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Author

Sean Dwyer

It’s an awards double whammy

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We’re super excited to hear this week that we’ve been shortlisted for both the Retail Week Interiors Awards and the Marketing New Thinking Awards – both for our new store format design for Iceland. If you’ve not checked it out yet, get down to Clapham Common and see why everyone’s loving it.. or take a look here. Penguin suits and posh frocks at the ready!

Author

Sean Dwyer

Pitch win! Carpetright here we come…

We’re excited to announce we’ve just won a three-way pitch for Carpetright’s below the line account.
We’ll be developing strategic and creative comms for their entire estate of 430 stores, including promotions, campaigns, value and brand. We’re already knee deep in some big projects so watch this space for updates!IMG_4980

Author

Sean Dwyer

A fresh new look for Iceland’s Bonus Card and Delivery service

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We’ve been busy giving Iceland’s delivery service and loyalty scheme a brand new look and feel, and are excited to see it launch this week!

Bonus Card gives customers the opportunity to load money onto a card to spend later, and offers a great way to save up and spread the cost for Christmas or a special occasion. It has the added ‘bonus’ that Iceland gives the customer £1 for every £20 they load onto the card. On top of this, cardholders get free Home Delivery when they spend over £20 in store. A great scheme indeed!

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We’ve given the proposition a new look and feel with a warmer graphic style and iconography, and simplified the messaging. With the new ‘more instant’ comms, there’s no doubting the ease of Iceland’s delivery proposition, and the great benefits Bonus Card gives.

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Author

Sean Dwyer

Deliciously Christmas at Iceland

We’re bringing some Iceland magic to the readers of premium food magazines and weekend newspapers this month with a suite of leaflets to inspire their Christmas. Two inserts in Olive and Good Food magazine surprise, delight and tempt customers with the very best of Iceland’s luxury range and introduce their award-winning Head Chef, Neil Nugent.

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Meanwhile two editorial-style 8-page leaflets inserted into the Mail on Saturday show customers how to impress their guests with a whole range of award-winning Christmas and party foods.  Luxury Lobster Thermidor anyone?

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Author

Sean Dwyer

Iceland’s exciting new store opens in Clapham

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We’re thrilled to see all our hard work for Iceland come to fruition this week with the grand (re)opening of the Clapham refitted and modernised store.

The project’s been a labour of love for the Whippet team since July. It’s seen us completely overhaul the store from the fascia to the flooring and the freezers to the fixtures, as well as create all outdoor media and a completely new kit of comms including value, promotion, brand and service communication.

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The design treatment displays a new, brighter colour palette and lifestyle photography, as well as a friendlier, more human tone of voice. Integral to the messaging throughout is Iceland’s brand proposition, Power of Frozen, which communicates the many benefits of buying frozen food, including nutritional value, quality, convenience and the positive impact on wastage and household budgets. A bigger, bolder fascia and an impactful run of digital screens appear at the front of the store – a first for Iceland – and for the kids (ok, and the adults too) a musical ice cream freezer; open the door and it’s just like when the ice cream van comes!

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We’ve already heard that customers love the new store so if you live in London, or are just passing through, pop in, grab a Lavazza coffee and be amazed at the transformation!

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Author

Sean Dwyer

Colgate Germ Hotel

We’re delighted to see our new activation campaign for Colgate finally in stores this month. Revealing the nasty truth about the state of your toothbrush it’s been a really fun campaign to create and we’re rapt to see our cheeky germ characters delivering their message to customers.Colgate_compressed_lead-image

Author

Sean Dwyer

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