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Bensons for Beds

Reawakening a tired brand

Bensons for Beds came to us to reimagine a new world of Bensons sleep. We took an evolutionary approach to help modernise their brand, stand out against copycat competitors, and reclaim their rightful position as leaders in sleep.


A bold logo, deeper colour palette, inviting photography, ownable icons, a helpful tone of voice and a suite of promo materials – everything worked together seamlessly to make bed-buying as easy as 1, 2, ZZZ.

From ownable lock-ups to bespoke typefaces with curves for added comfort – the little touches made all the difference. Beyond the look and feel, we also created a new strapline ‘Sleep Made Better’ to reinforce the brand's expertise and landed the strategic positioning through an effective in-store messaging model.

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“We really value working with Whippet – they are collaborative, responsive, creative and solution focused. They have armed us with the thinking and creative assets to help us modernise and refresh our brand and business in order to deliver ‘sleep made better’ and we’re delighted.”

Lara Purcell,
Marketing Director

Bensons for Beds

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