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Bringing joy to the seasons

Cadbury approached us for help in bringing some chocolatey theatre to stores for both the Christmas and Easter seasons. From store entrance to shelf, we found every which way to ‘share the joy’ of Cadbury. With inflatables, competitions, giveaways, shelf wobblers, a clucking, egg-laying chicken and even a bunny on a motorised bike…we created an enormous suite of ideas both digital and physical to encourage sales and engagement.

Our first campaign was designed to bring together multiple brands suitable for gifting in the festive season. We responded with ‘The Joy of Giving’, a bold campaign designed to incorporate multiple brands and flex for use with many retailers.


The project covered


Campaign creation | Key image generation | In-store activation | Point of sale design

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