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Ciao, new branding!

A much-loved brand under new ownership, Carluccio’s asked us to refresh and evolve their brand identity. The aim was to create consistency, provide clear direction and make the brand fit for the future.

We reviewed and rationalised everything from their proposition to the logo and tone of voice, creating a fresh new look and feel rooted in the traditional and authentic, with just the right dash of Italian zest.

Our inspiration came from all things traditionally Italian - from street signs, restaurant awnings and vintage posters. We formalised everything into a brand book, ready for new menus, POS, packaging and digital. As a result, the brand now feels more authentic, with a fresh, modern twist – making it relevant and credible to a wider audience, and future-proofing Carluccio’s for years to come.

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