Our festive retail round-up is here…

We don’t know about you, but we’re starting to get in the Christmas spirit. After a busy 2022 ‘tis the season to start winding down with a mince pie (or two) and take a look at all the festivities on the high street.

From eye-catching designs to bold typography to Noël-inspired palettes – it’s certainly been a Christmas to remember. So, sit back, have a glass of fizz and read on for our Christmas round-up.

The 4 Cs of Killer POS Copy

Have you ever walked into a shop and felt completely lost? A lack of signage, unclear messaging or an overwhelming amount of clutter could leave you wandering the aisles, fed-up and flustered, in search of that elusive ingredient on your shopping list (what aisle do they keep the breadcrumbs anyway?)

What makes a customer tick?

Someone walks into a store. Maybe they buy something. Or just browse. Or they come in with a list and leave with a basket full of impulse buys.

Want to know why? Here are five things that make a customer tick and will make or break an effective retail experience.

Designing beer without the booze

When it comes to zero-alcohol drinks we’ve gone well beyond the lemon-lime-bitters. Consumers want to enjoy their favourite alcoholic beverages without the alcohol. Beer, wine, spirits, cocktails, all booze-free.

Food for thought: the big HFSS retail health check

While food retailers prepare to shake up their stores and relegate promotions on products high in fat, sugar and salt to the side aisles, canny food manufacturers are cooking up ways to encourage us to eat more healthily. What’s a trip to the grocery store for bread and milk without a bag of Percy Pigs […]

An anything but ordinary M&S Clothing & Home store

The new M&S store in Stevenage has opened its doors and we’re very excited to have worked on it

Not One, But Two Nominations

For Retail Week Best New Store The perfect brief doesn’t exist. For us, the real success in any project is collaborating harmoniously with our clients; working collectively to create something transformational. With not one, but two of our clients shortlisted for Retail Week Awards Best New Store, we couldn’t be prouder of the branding identity […]

Retail spaces in the metaverse: what would we do?

Unconstrained by physical bricks and mortar, the metaverse is a retailer’s oyster. We let our minds roam free to conjure up meta opportunities for four as yet un-meta retailers…

Amazon 4-star Store What Would We Do?

Amazon’s 4-star store undoubtedly sparks intrigue. Whether that be from name-fame or answering a real consumer need, retail space is an interesting concept for the instant-purchase giant. Although there was a lot to love, we saw a number of data-enriching, creative award-winning opportunities that were missed. So, we took a step back and asked ourselves, if it was our brief – What Would We Do?

Diversification Desperation

The in-store experience is slowly falling from customer view. We explore how retailers are diversifying to attract customers in store. From long covid counselling to real estate expansion – discover who is behind some of the most brilliant (and at times, bizarre) retailer diversifications.