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A big brand turnaround

In 2010 we were recruited by Coles to define a fresh approach to brand and design as part of one of the biggest turnarounds in Australian retail history. Following the project we became the lead brand design agency, managing every aspect of visual identity, core brand and design assets across all Coles’ retail services and through all channels. We have plenty to shout about when it comes to the work we’ve done. Here’s a snapshot.


“While working on both Tesco in the UK and Coles here in Australia, Steve and his team have consistently delivered excellent design solutions across a wide range of projects. They leverage their expertise in retail design alongside customer insights to develop innovative, cost effective solutions that deliver great results.”


John Leaman

Head of Fresh Marketing, Coles


The project covered


Visual identity | Design asset creation | Brand guidelines | Point of sale design | Local area marketing | Press design | Integrated campaigns | Store development

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