Brand Creative
Bring your brand to life with
Whippet's creative expertise
We build brands to believe in
More than just a logo, branding is the heart and soul of your business. With our brand design services, we’ll create a unique identity that’s ownable, reflective of the things that make you special and connects with your values, culture and customers. When combined with a solid strategic foundation - that’s when the magic happens.
How do we approach brand creative?
We believe the best creative work starts with getting to know you, the client. What your goals are, your vision for the business and the things keeping you up at night. Whatever the challenges, we shape unique solutions by thinking like the customer thinks - it’s our unique philosophy and it works. With a strategy in place, we focus on brand identity development – defining your visual identity from the logo, to the typeface and graphic systems. When we’re done, we package everything in easy-to-use guidelines and even help onboard your teams, too.
What we offer
Logo design
The icon that
represents EVERYTHING you stand for – let's make it a good one!
Brand and visual identity
A well-thought-out visual world that invites your customers in, ready to go in easy-to-use guidelines.
Verbal identity and messaging frameworks
From how you talk to what you say, we make sure your brand is heard.
Rebranding and transformation
We’ll help you breathe new purpose into your brand.
Naming
We’ve got it down to an art.
Why trust us
with your brand identity design?
Retail and hospitality have been in our blood since day one. We’ve been whipping up standout creative branding solutions for household names, and have been trusted to create some of the most talked-about projects in the sector.
Our clients stick with us because, well, we just get it.
See our work in action
Begin your branding journey with Whippet
Whether it’s starting from scratch designing something new, or transforming a brand through a refresh, our brand identity design services help brands build meaningful connections with customers.
Frequently asked questions
01
What is a brand identity and why is it important?
A brand identity is how you show up, how you talk, and how you connect with your customers - it becomes what they know you for. It’s a promise, assuring them of a certain quality, experience or value. A well-designed, distinct one encapsulates the essence of your brand and endures the test of time.
02
How can Whippet's creative brand services benefit my retail business?
Our strategic know-how and design-thinking methods have proven to be a winning formula for our clients time and time again. We don’t just offer a quick branding solution, but a holistic approach tailored to your unique needs. We get under the skin of the challenges you face as a business and create unique creative solutions that solve them.
03
What's the process for developing a brand identity?
Your customer sits at the heart of it all. To create a genuinely effective brand identity, we must first understand what matters to them, the lives they lead, and the lives they dream of. The first piece of the puzzle is to build a rock-solid strategy to lay the foundations for your new brand identity. From there, the magic begins. We’ll begin the creative process, designing your creative identity and defining your tone of voice. By the time the project’s finished, you’ll have a practical set of brand guidelines covering all aspects of your brand’s visual and verbal world.
04
How do I know if my brand needs a rebrand?
Sometimes the signs can be clear, and other times, they aren’t. If you feel your brand is tired, struggling to connect with your audience or no longer represents your future vision, then it might be time for a refresh. We’re here to help you through that process, working to understand your business and modernising it, while staying true to your roots.
05
What does the brand identity development process include?
Our brand identity development process covers everything from logo design, visual identity creation, colour palette selection, typography, brand narratives, messaging frameworks and the development of guidelines to ensure consistency across all touchpoints.
06
Can Whippet help with implementing the new brand identity?
We’re with you every step of the way. Once you’re happy with your creative brand identity, we’ll support you in implementing it across all channels to make sure you’re showing up consistently. And we offer onboarding sessions to help your team understand and use the new guidelines.