top of page

A new payment brand takes flight

flybuys is Australia’s most popular loyalty program, with over 10 million cardholders around the country. Since 1994, flybuys has always made it their mission to help customers collect points and make their everyday shopping more rewarding.

With more and more customers making digital payments, in late 2017 flybuys decided to develop a new payments platform. This platform would allow members to collect more points at more places and also speed up the overall experience of shopping online with flybuys partners. Thanks to our proven track record and a great working relationship with the flybuys and Coles Financial Services teams, Whippet was tasked with helping this new service take flight.


The project covered


Visual identity | Naming | Copy | Design asset creation | Brand guidelines

bottom of page