Fish, chips and a side order of new
To make Harry Ramsden fit for the future and appeal to a family and Gen Z audience, we were commissioned to strategically reposition the brand, and create a new visual identity.
Taking it from dated to daring, the new brand is confident, colourful and contemporary – with lots of fun mixed in. We rolled it out across all touchpoints, including in-restaurant printed and digital menus, social and email.
Our work also included brand comms planning, seasonal campaign planning and creative,
new menu launches (including kids' menus), international launches and third party partnership comms.