Bringing wellness to everyone
A ‘well-kept secret’ by its own admission, Holland & Barrett were keen to seize the zeitgeist of the wellness movement and make themselves more accessible and inclusive to all. And to do that they needed a new brand identity.
Translating their brand strengths into four strategic pillars, we developed an entirely new look and feel for the brand. A softer typeface, a pastel colour palette, a simpler tone of voice and charming illustration all bring a friendly, human warmth to the brand. Whilst the creation of a not-quite-a-truly-round-roundel reflects the way we are all indeed, perfectly imperfect.
To communicate the brand’s expertise we developed a stamp to show how they’ve been trusted since 1870, and we renamed and redesigned their renowned Penny Sale to lend it even more ownership. The new brand identity is seen across all touchpoints, including POS, digital and ATL, with a full set of guidelines developed too.
Now instead of being daunted and intimidated by a complex brand seen as only for the ‘alternative enthusiast’, customers are warmly welcomed by a brand that’s made wellness, truly, for all.
“With their consistently strong strategic and creative solutions, instinctive knowledge and close collaboration, Whippet have helped transform us into a modern, accessible wellness provider. We’re delighted!”
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