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Wondering what’s been on our minds? Read up on the latest Whippet news plus our most recent musings on the world of retail and beyond…

Fashion frenzy: are retailers moving too fast?
With stores closed, online has opened a gateway for new players of fast fashion. But
have some bitten off more than they can chew?

Food tech evolution: from lab to plate
We take a look at the radical new products set to change the way we think about food in 2021 and beyond.

Vroom boom: the rise of online car buying
The car industry has been getting a spray paint with the rise of new, digital-first marketplaces. Are they finally catching up?

Roaring 2020’s: revival of the restaurant
Restaurants have got work to do if they want to draw the crowds back in when lockdown ends. We look at who’s ahead of the game.

Black Friday 2020: out goes consumerism, in comes altruism
This year sees a kinder Black Friday, from buy back schemes to out and out boycotts. We look at the brands with the biggest hearts.

Looking good: beauty goes virtual
We take a look at the beauty brands expanding into the digital sphere, and speedily reshaping their retail strategies for a post-Covid world.

Halloween 2020: keeping the fright alive
Boo! It’s that time of year again! We take a look at some of the novel ways retailers and brands are keeping the fright alive this year.

The sustainable resell-ution from retailers
With the clothing resale market alone expected to reach $64 million by 2025, we explore the initiatives from retailers that are contributing.

BOOM! Putting our energy into M&S Energy
Helping customers to understand the value of M&S Energy versus the Big 6, our new campaign is full of verve and energy.

Is this the end of the fashion trend?
We look at whether trends can survive the pandemic, or if the fashion industry will be changed forever.

The rise of the subscription economy
Subscriptions have become increasingly popular in lockdown. But is it more than convenience that’ll keep them rising?

What does it take for a brand to pivot well?
With the John Lewis Partnership moving into private rented housing and rented goods, we look at what it takes for a brand to ‘pivot’ well.