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This year sees a kinder Black Friday from many brands. We take a look.

We take a look at the beauty brands expanding into the digital sphere, and speedily reshaping their retail strategies for a post-Covid world.

Boo! It’s that time of year again! We take a look at some of the novel ways retailers and brands are keeping the fright alive this year.

We explore innovative resale initiatives from retailers

We’ve been busy beavering away on a HOT new campaign for M&S Energy, and it’s live now! Helping customers to understand the value of M&S

We look at whether trends can survive the pandemic, or if the fashion industry will be changed forever.

We take a look at how subscriptions have become so popular with consumers and brands alike.

With the John Lewis Partnership announcing moves into private rented housing and rented goods, we take a look at what it takes for a brand to ‘pivot’ well…

The sexual wellness industry is booming. Let’s take a look at how retailers are getting in on the action.

Trolling and online bullying sucks; that’s something we can all agree on. But Superdrug is tacking the bullies head on…

From social firsts to reimagined apps, we take a look at the smartest mobile innovations of the summer.

We’ve been working with M&S to create and launch a whole new identity for their rewards scheme, from the logo and tone of voice to