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Amazon’s 4-star store undoubtedly sparks intrigue. Whether that be from name-fame or answering a real consumer-need, a retail space is an interesting concept for the instant-purchase giant. Although there was a lot to love, we saw a number of data-enriching, creative award-winning opportunities that were missed. So, we took a step back and asked ourselves, if it was our brief – What Would Whippet Do?

The in-store experience is slowly falling from customer view. We explore how retailers are diversifying to attract customers in store. From long covid counselling to real estate expansion – discover who is behind some of the most brilliant (and at times, bizarre) retailer diversifications.

We take a look at how retailers are shifting their focus from simply ‘selling’ to serving and supporting communities, with a new-found respect for the space they occupy.

The line between digital and physical is becoming increasingly blurred, but the opportunity for retailers has never been clearer. We look at how AI and Machine Learning are reshaping reality, and as a result, highlight the need for retailers to harness innovative tech to make their overall brand experiences better – or as Zuckerberg puts it, META.

We look at why young influencers, like the phenomenal Sky Brown, are so in demand. And how the kids of ‘Generation Alpha’ are setting the marketing agenda.

From chocolate comebacks to retro marketing, brands are catering to our increasing appetite for nostalgia.

What new initiatives are retailers taking to help customers with impairments shop with confidence? We take a look…

With ITV and Sky both launching Shoppable TV in recent months, will this exciting innovation change the way we shop for good? Or last about as long as Milliam’s relationship outside the Love Island villa?

With only one week left of the Olympics in Tokyo, it’s the perfect time to look at the innovative city’s retail market and see what we can learn…

2021 is the year of the Staycation. We take a look at what this means for British retailers.

Tonight’s the night! Cooking with the Stars launches at 9pm on ITV / STV / UTV.

We discuss how market leaders like Lidl and Aldi have been affected by the pandemic – and their new rivals coming to the UK.