latest.

Wondering what’s been on our minds? Read up on the latest Whippet news plus our most recent musings on the world of retail and beyond…

Amazon 4-star Store What Would Whippet Do?

Amazon’s 4-star store undoubtedly sparks intrigue. Whether that be from name-fame or answering a real consumer-need, a retail space is an interesting concept for the instant-purchase giant. Although there was a lot to love, we saw a number of data-enriching, creative award-winning opportunities that were missed. So, we took a step back and asked ourselves, if it was our brief – What Would Whippet Do?

read more

Diversification Desperation

The in-store experience is slowly falling from customer view. We explore how retailers are diversifying to attract customers in store. From long covid counselling to real estate expansion – discover who is behind some of the most brilliant (and at times, bizarre) retailer diversifications.

read more

The heart of the community

We take a look at how retailers are shifting their focus from simply ‘selling’ to serving and supporting communities, with a new-found respect for the space they occupy.

read more

The new reality of retail

The line between digital and physical is becoming increasingly blurred, but the opportunity for retailers has never been clearer. We look at how AI and Machine Learning are reshaping reality, and as a result, highlight the need for retailers to harness innovative tech to make their overall brand experiences better – or as Zuckerberg puts it, META.

read more

The kids are in charge

We look at why young influencers, like the phenomenal Sky Brown, are so in demand. And how the kids of ‘Generation Alpha’ are setting the marketing agenda.

read more

Shoppable TV. Gimmick or game changer?

With ITV and Sky both launching Shoppable TV in recent months, will this exciting innovation change the way we shop for good? Or last about as long as Milliam’s relationship outside the Love Island villa?

read more