Wondering what’s been on our minds? Read up on the latest Whippet news plus our most recent musings on the world of retail and beyond…
Amazon’s 4-star store undoubtedly sparks intrigue. Whether that be from name-fame or answering a real consumer-need, a retail space is an interesting concept for the instant-purchase giant. Although there was a lot to love, we saw a number of data-enriching, creative award-winning opportunities that were missed. So, we took a step back and asked ourselves, if it was our brief – What Would Whippet Do?
The in-store experience is slowly falling from customer view. We explore how retailers are diversifying to attract customers in store. From long covid counselling to real estate expansion – discover who is behind some of the most brilliant (and at times, bizarre) retailer diversifications.
The line between digital and physical is becoming increasingly blurred, but the opportunity for retailers has never been clearer. We look at how AI and Machine Learning are reshaping reality, and as a result, highlight the need for retailers to harness innovative tech to make their overall brand experiences better – or as Zuckerberg puts it, META.
From chocolate comebacks to retro marketing, brands are catering to our increasing appetite for nostalgia.
Tonight’s the night! Cooking with the Stars launches at 9pm on ITV / STV / UTV.