Shaken, not slurred.

Picture the scene: central London on a beautiful, sunny day. A lunchtime crowd is gathered outside a pub, laughing, drinking… glasses of beer, fizz, G&T and wine in hand. So far so normal. But look a little closer and you’ll see this is no ordinary pub.

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Catering to cash-poor millennials

When retailers announce profit warnings or store closures, it’s often millennials who get the blame: ‘They value experiences over possessions’, ‘They spend all their money on avocados’ etc. In fact, millennials do want to buy things with their money – they just don’t have a lot it, enduring higher living costs, lower wages and worse job prospects than older generations did at the same age.

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