To say that sustainability is a hot topic is an understatement – today we’re all aware of the effects of climate change and plastic waste.
This year at the VM & Design Show, we were on the lookout for materials and tech that could be used to innovative in-store messaging. Because as much we love great design, if it’s not saying anything, it’s not adding value for customers.
When retailers announce profit warnings or store closures, it’s often millennials who get the blame: ‘They value experiences over possessions’, ‘They spend all their money on avocados’ etc. In fact, millennials do want to buy things with their money – they just don’t have a lot it, enduring higher living costs, lower wages and worse job prospects than older generations did at the same age.
The opening of London’s second Natoora fruit and veg branch got us thinking about the seasonal retail model… and how to freshen up the concept of sustainability.