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In 2019, we can shop without stopping at a checkout, chat to customer support through WhatsApp and beam a showroom sofa into our living room using AR (so far, so sci-fi). But one element of the shopper journey remains stubbornly inconvenient: the last mile.

With 9 stores in the US, a rumoured 2019 expansion to the UK, and allegedly 2,000 stores planned to open over the next ten years, we just had to check out one of the buzzy new Amazon Go stores.

Bricks-and-mortar retail in 2019 is looking like a brave new world. It’s all about consumer expectations – specifically how to anticipate and meet them seamlessly. We take a look at some of those expectations, and how they’re dictating the trends of 2019.