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Wondering what’s been on our minds? Read up on the latest Whippet news plus our most recent musings on the world of retail and beyond…

Get the lowdown on Black Pound Day
Discover Black Pound Day, the monthly event created to get more people discovering and spending with black-owned businesses in the UK.

Retail gets used to the new normal
Two weeks ago, non-essential shops reopened in Britain – and it’s a brave new world out there. From traffic light systems to funny floor markings, we round up some of the creative ways retailers are adapting to socially-distanced, Covid-aware shopping.

High-tech UX: Retailers explore new realities
We look at the new ways retailers are reaching customers in 2020.

Money talks: a potted history of payments
From bartering and cheques, to credit cards and contactless, we take a lighthearted look into the history of paying for goods, and ask… where will it go next?

Why shopping will never be the same after Covid-19
When we come out of the pandemic, our attitudes to shopping are bound to have changed. Here’s how we might think about it a little differently.

Let’s talk corona: how brands are staying on message
With the corona crisis, there’s never been more pressure on brands to say the right thing, in the right way. We share some examples of brands that have taken an interesting approach to messaging during corona…

Fast beauty vs clean beauty: who wins?
We take a look at the two biggest trends disrupting the beauty industry – ‘Clean’ and ‘Fast’. Will there be one outright winner?

Time really is money at IKEA Dubai…
At its new store in Dubai, IKEA has turned time into currency, letting customers pay for items with the time they’ve spent travelling to the store.

Retailers unite! Why brands are joining forces
2020 is shaping up to be the year of retail collaboration – we take a look at the biggest collab trends.

Sainsbury’s On the Go: revolution or refresh?
This month Sainsbury’s opened a new on the go store, promising ‘a new kind of convenience’ for busy city workers. But it is really such a new concept? We went to find out…

Voice assistants in stores: novelty or genius?
From talking shelves to talking mirrors, we look at the ways brands are using voice in store.

Personal shopper: the DNA test telling us what to buy
DNA Nudge wants to change the way we shop, by using our DNA to tell us what to buy. Are we ready for it?