latest.
Wondering what’s been on our minds? Read up on the latest Whippet news plus our most recent musings on the world of retail and beyond…

The kids are in charge
We look at why young influencers, like the phenomenal Sky Brown, are so in demand. And how the kids of ‘Generation Alpha’ are setting the marketing agenda.

Sweet memories: brands feeding our appetite for nostalgia
From chocolate comebacks to retro marketing, brands are catering to our increasing appetite for nostalgia.

Access for all: making retail more inclusive
What new initiatives are retailers taking to help customers with impairments shop with confidence? We take a look…

Shoppable TV. Gimmick or game changer?
With ITV and Sky both launching Shoppable TV in recent months, will this exciting innovation change the way we shop for good? Or last about as long as Milliam’s relationship outside the Love Island villa?

Key Tokyo takeaways for retailers
With only one week left of the Olympics in Tokyo, it’s the perfect time to look at the innovative city’s retail market and see what we can learn…

Fresh out the kitchen: our creative for M&S’s new cooking show
Tonight’s the night! Cooking with the Stars launches at 9pm on ITV / STV / UTV.

Boom! Our campaign for the launch of M&S Bank’s new credit cards goes live
We’re ‘bursting’ with excitement for the launch of these new credit cards.

Unboring your flooring at the floor room
We’re beyond stoked to see the floor room (*lower case deliberate) open this week in Tottenham Court Road.

Say hello to the new Sparks!
We’ve been working with M&S to create and launch a whole new identity for their rewards scheme, from the logo and tone of voice to