In 2019, we can shop without stopping at a checkout, chat to customer support through WhatsApp and beam a showroom sofa into our living room using AR (so far, so sci-fi). But one element of the shopper journey remains stubbornly inconvenient: the last mile.
Bricks-and-mortar retail in 2019 is looking like a brave new world. It’s all about consumer expectations – specifically how to anticipate and meet them seamlessly. We take a look at some of those expectations, and how they’re dictating the trends of 2019.