Wondering what’s been on our minds? Read up on the latest Whippet news plus our most recent musings on the world of retail and beyond…

The kids are in charge

We look at why young influencers, like the phenomenal Sky Brown, are so in demand. And how the kids of ‘Generation Alpha’ are setting the marketing agenda.

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Shoppable TV. Gimmick or game changer?

With ITV and Sky both launching Shoppable TV in recent months, will this exciting innovation change the way we shop for good? Or last about as long as Milliam’s relationship outside the Love Island villa?

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