latest.

Wondering what’s been on our minds? Read up on the latest Whippet news plus our most recent musings on the world of retail and beyond…

Shaken, not slurred.

Picture the scene: central London on a beautiful, sunny day. A lunchtime crowd is gathered outside a pub, laughing, drinking… glasses of beer, fizz, G&T and wine in hand. So far so normal. But look a little closer and you’ll see this is no ordinary pub.

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Catering to cash-poor millennials

When retailers announce profit warnings or store closures, it’s often millennials who get the blame: ‘They value experiences over possessions’, ‘They spend all their money on avocados’ etc. In fact, millennials do want to buy things with their money – they just don’t have a lot it, enduring higher living costs, lower wages and worse job prospects than older generations did at the same age.

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Thinking ‘last mile’ first

In 2019, we can shop without stopping at a checkout, chat to customer support through WhatsApp and beam a showroom sofa into our living room using AR (so far, so sci-fi). But one element of the shopper journey remains stubbornly inconvenient: the last mile.

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