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Putting the super into Nova

When DMG Radio decided to relaunch their brand to reflect their broader interests in the radio, media and entertainment industries, they turned to Whippet for a bold new brand identity. With our help, NOVA Entertainment was born. 

No one ever cracks a brand identity straight away, it’s a journey of exploration and adventure with new things to try and boundaries to be pushed. Creating a new logo and identity for Nova proved no different with a multitude of great ideas tried for size. The final brand encompasses a sense of confident responsibility with nods to the group’s heritage.

With the logo and visual toolkit completed we put together a comprehensive set of brand guidelines to ensure the Nova team had the tools to create compelling communications going forward, and we’re enjoying watching the brand go from strength to strength.


The project covered


Visual identity | Design asset creation | Brand guidelines

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