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A design to fall in love with: Embracing Valentine’s Day at M&S

We love a seasonal scheme.


Even more so when it’s for the day of love.


Marks and Spencer tasked us with bringing the spirit of love to life across stores with a creative scheme that would win over customers’ hearts. We created thoughtful designs across both Clothing & Home and the Foodhall, featuring a bold font crafted exclusively for the occasion, set against a vibrant pink heart gradient.

With the return of the one and only M&S Valentine’s Dine In deal, our signage needed to help customers navigate the store and shop the offer easily. Our scheme created the perfect setting to promote the Valentine’s meal for two, including navigational signage at key points across the store from windows to event areas and at shelf.

Our Clothing & Home displays are a sight for sore eyes, too - inspiring customers to browse gifts for that special someone.

To complement the overall in-store Valentine’s campaign, M&S asked us to create a Cupid-approved look for the retailer’s ‘pop up’ flower stand at St. Pancras. Utilising the iconic tuk-tuk from the M&S London Colney store to showcase romantic bouquets of blooms, the pretty-in-pink display gave maximum impact in a small space.


Valentine's 2024 at M&S is sure to make everyone fall head over heels in love.


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