Say hello to the new Sparks!

We’ve been working with M&S to create and launch a whole new identity for their rewards scheme, from the logo and tone of voice to the card design and press campaign. It’s been months in the making, and now the new Sparks creative is live! It’s all about getting customers to take a fresh look at Sparks by communicating the great new benefits – like surprise treats, the chance to get your shopping for free, and a charity donation with every shop. Get ready for good things to happen, every time you scan your Sparks card.

Let's Talk Shop.

Get the monthly scoop from Whippet on notable happenings from the world of retail and beyond.



7 Holyrood Street


231 Moray Street
South Melbourne 
Victoria 3205

Love talking shop?
So do we.

Get our latest insights on retail from around the globe, straight to your inbox, every month.