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Brand Strategy
Shape your brand's story with Whippet
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What's your story?

Strategy isn’t about words on a paper or theory. Good strategy finds a differentiating idea, but GREAT strategy solves the problem of how to express that idea in creative, real-world ways. It’s the thing that gives your business soul, with a story that will truly resonate with customers. With our brand strategy services, we dive deep—exploring, questioning, researching, and defining every part of your brand’s DNA (we’re pretty nosey). We then turn those insights into bold, human, platforms that can serve as a cornerstone for great creative.

How do we approach brand strategy?

Our strategy is straight-talking. To us, the best platforms feel like common sense, but there’s a lot of behind-the-scenes whirring to get there. 

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We like to think like outsiders - we step back. Listen. Listen some more. Dig. Sift. Challenge. We love a hands-on workshop to get under the skin of your brand and to go out in the wild to find a fresh perspective and insights that can solve real customer problems. We then distil those insights into a strategic idea and smart tactics to solve your business problems. Strategy doesn’t just plot a path, but sets the stage for transformation - and brings everyone on the journey.

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What we offer

Research and insights

We live and breathe your brand, from your customer’s point of view.

Brand workshops

We collaborate every step of the way and build the foundations together.

Brand positioning

We carve out a unique space for your brand to live in the minds of your customers.

Brand architecture

We create order and harmony in brand families - no sibling rivalry allowed.

Retail safaris

We get on the frontlines for fresh, hands-on perspectives.

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Why turn to us for strategy?

We think like the customer thinks and make the complicated simple. No matter what problem we’re solving, what needs transforming, whether you’re a small business or a global giant… our retail expertise and unique way of thinking brings a fresh perspective every time.

See our strategy in action

Let’s bring your brand to life

Whether you’re launching a new brand, refreshing an old one, or tackling a creative challenge, our brand development strategies are built around your specific needs.

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Frequently asked questions

01

What is brand strategy, and why does it matter?

Brand strategy is your brand’s game plan. It defines how you communicate, how you show up, and how you connect with your audience. A clear strategy not only sets you apart from the competition but builds trust and loyalty. Without it, you're just winging it and going nowhere.

02

How can Whippet’s brand strategy services help my business?

At Whippet, we tailor our strategy to meet the unique challenges of your retail business. We combine creative solutions with strategic insights to build a plan that resonates with your audience. Whether it’s uncovering new market opportunities or shaping your brand’s voice, we help you build connections that last.

03

What’s the process for creating a brand strategy?

We set the scope, timeline and budget so we’re all clear from the get-go. From there we fully immerse ourselves in your brand, product, competitors and customer’s world. After gathering insights, we then distil our findings into an actionable strategic platform and plan.

04

How do I know if I need to rethink my brand strategy?

A brand strategy needs to be future-proof. It’s the foundation of who you are, but even that needs changing sometimes as your brand moves with the times and audience. We can bring a fresh perspective on things and can work with you in reviewing your current strategy and identifying any gaps or opportunities that can help you connect more deeply with your customer. 

05

What’s included in the brand strategy development process?

Our strategy process covers everything - from deep research and customer insights, workshops, positioning and platforms, brand architecture, and market exploration through retail safaris.

06

Can Whippet help roll out my new brand strategy?

Strategy is the first piece of the puzzle. But that story needs to come to life for the customer - we can help with that big picture. Whether it’s a refreshed brand identity, a store environment or marketing communications, we’ll help your strategy land with the right audience, in the right way.

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