Bringing out a brand’s best in Malaysia
With roots going back to the 1950s, what started out as a small neighbourhood grocery store in Kuala Lumpur has now grown to a chain of premium grocers spanning Malaysia’s Klang Valley. This continued expansion over the years had resulted in disparate visual assets across stores, and the Village Grocer team was keen to tidy up the brand, as well as create consistency across sites. Based on our success working on similar projects around the world, the Village Grocer team tasked Whippet with bringing this refresh to life.
The project covered
Brand strategy | Brand guidelines | Asset creation | POS design | Sub-brand creation