we think like the customer thinks.
It’s the philosophy that helps us identify and solve creative and communication problems to transform brands.
Big or small, we help brands interact more meaningfully with their customers, through better, more effective communication – joining the dots of the whole customer journey.
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We break it down into three key areas…
foundation.
Get the fundamentals right and the rest will follow easily. We use intelligent thinking to help retailers shape their strategies, streamline brand architectures, establish propositions
and positioning, find their voice and communicate exactly what they stand for.
creation.
With the foundations in place, and an eye on the long term, we develop the creative assets, campaign and brand platforms, templates and toolkits that form the basis of all future creative activity.
implementation.
With the foundations laid and the creative components established we bring brands
to life with campaigns, activation and all creative requirements. Ongoing, regular
or ad-hoc, our creative solutions and
content excite, influence, increase customer engagement and critically, deliver
effective results.
Importantly, our strengths and expertise
are broad, so we focus on what’s right for
the brand, and don’t favour specific channels. That means our clients get honest and impartial marketing opinions without being pushed to use a particular medium.
Brand creation
and design.
Immersion | Positioning
| Proposition | Vision | Values
| Name generation | Visual identity | Brand language,
copy and tone-of-voice Guidelines and guardianship | Creative assets and toolkits
Integrated campaigns and activations.
Outdoor | Press | Digital
| Social | Radio | TVC | Email
| Local area | Direct mail
Point-of-sale | Promotional
and seasonal events | Brand activations
Environments.
Store customer journey | Store concepts and development | Trials and pop-ups | Navigation
| Permanent graphics and communication
Value and price communication.
Value positioning | Messaging hierarchy | Price and promotion design | Templates and grids
| Ticketing design and development
Catalogues
and publishing.
Template development
| Editorial planning | Content creation | Photography
management | On-going production
Packaging.
Brand | Private label | FMCG and durable goods
Working With the Best Clients and Partners
