It’s the philosophy that helps us identify and solve creative and communication problems to transform brands.
Big or small, we help brands interact more meaningfully with their customers, through better, more effective communication – joining the dots of the whole customer journey.
We break it down into three key areas…
foundation.
Get the fundamentals right and the rest will follow easily. We use intelligent thinking to help retailers shape their strategies, streamline brand architectures, establish propositions and positioning, find their voice and communicate exactly what they stand for.
creation.
With the foundations in place, and an eye on the long term, we develop the creative assets, campaign and brand platforms, templates and toolkits that form the basis of all future creative activity.
activation.
With the foundations laid and the creative components established we bring brands to life with campaigns, activation and all creative requirements. Ongoing, regular or ad-hoc, our creative solutions and content excite, influence, increase customer engagement and critically, deliver effective results.
Importantly, our strengths and expertise are broad, so we focus on what’s right for the brand, and don’t favour specific channels. That means our clients get honest and impartial marketing opinions without being pushed to use a particular medium.
Brand strategy and development.
Immersion | Positioning | Proposition | Vision | Values | Personality | Workshop facilitation | Consultation
Brand creation and design.
Name generation | Visual identity | Brand language, copy and tone-of-voice | Guidelines and guardianship | Creative assets and toolkits
Integrated campaigns.
Outdoor | Press | Digital | Social | Radio | Email | Local area | Direct mail
Brand activation and in-store marketing.
Point-of-sale | Promotional and seasonal events | Brand activations
Packaging.
Brand | Private label
Environments.
Customer journey strategy | Store concepts and development | Trials and pop-ups | Navigation | Permanent graphics and communication
Value and price communication.
Value positioning | Messaging hierarchy | Price and promotion design | Templates and grids | Ticketing design and development
Catalogues and publishing.
Template development | Editorial planning | Content creation | Photography management | Ongoing production
