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A bold new tool brand is born

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Building on the success of our last hardware branding project, Whippet was tasked to create a tough identity for a line of professional-grade hand tools. With a lifetime warranty, these tools would be made to last – so we created a brand that would leave a lasting impression.

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“The new Wölf hand tool range is a fantastic addition to Total Tools stores and the brand design has an elegant, no nonsense style that stands out brilliantly on shelf and reflects the qualities of the product.”

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Darren Gunton 

General Manager Marketing, Total Tools

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The project covered

 

Visual identity | Design asset creation | Brand guidelines

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