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A bold new tool brand is born

Building on the success of our last hardware branding project, Whippet was tasked to create a tough identity for a line of professional-grade hand tools. With a lifetime warranty, these tools would be made to last – so we created a brand that would leave a lasting impression.


“The new Wölf hand tool range is a fantastic addition to Total Tools stores and the brand design has an elegant, no nonsense style that stands out brilliantly on shelf and reflects the qualities of the product.”

Darren Gunton 

General Manager Marketing, Total Tools

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The project covered


Visual identity | Design asset creation | Brand guidelines

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