Creating clarity in Carpetright’s communications
A long-term player in the flooring market, Carpetright came to us to review their entire retail communications in light of increased industry competition and a new above the line campaign.
We’ve worked on many projects for them, from rationalising their in-store comms hierarchy to specific category projects like hard flooring, and creating identities for their own brand ranges. All with one thing in mind: to make Carpetright the go-to choice for customers looking to transform their home.
Becoming a category leader
Many of the briefs we’ve undertaken aim to help the customer at different stages of their purchase journey. For the very beginning of the process, we designed a brand awareness leaflet which helps the customer through the flooring buying process with assurance of Carpetright’s range, service and expertise at every step.
Elsewhere, one of the ambitions of Carpetright has been to introduce more inspiration into the in-store environment. We helped them do this by bringing in a brand new stream of comms across new formats, which uses the hooks of seasonal newness, provenance and ‘get the look’ to show Carpetright as a market leader in flooring trends.
Helping the customer decide
Once the customers has narrowed down their choice of flooring, they can order samples to be sent to their home. But how to keep them engaged and motivate them to complete their order? We designed a new sample box to do just that. With a warm tone of voice to give a sense of anticipation and and helpful information to prompt them towards their onward journey, the new boxes take the new ATL campaign and bring it to life in the customer’s hands at a crucial point in their decision making process.