Drawing from the master brand, we developed a new look and feel that’s tailored to the food retail environment but still works with the wider Dobbies brand.
We wanted to create an exciting, welcoming shopping space, so we designed a contemporary aesthetic with an authentic, energetic feel, and a fresh tone of voice. The new voice is confident, warm and simple to reflect the three Foodhall brand pillars of quality, value and convenience, and we applied it to every touchpoint.