M&S Café

Destination delicious

Following the successful rebrand work we’ve done for other areas of the business, our clients came to us to reimagine M&S Café for a young and hungry audience. This isn’t just a cafe, this is M&S Café - with food that’s as foodie as the Foodhall, taste-great (and does-great) coffee, and a warm and welcoming atmosphere to keep customers coming back for more.

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We created a bold, fresh, daringly-different visual identity and store concept that’s more hospitality than supermarket, with a powerful positioning at its heart – all the magic of the Foodhall, with the warmth and love of your favourite local. And it even got a strapping new ‘All Day Delicious’ strapline. 

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The new palette was inspired by the vibrant and delicious food, with rustic textures to reinforce craft and quality, and the photography was designed around three key principles – ‘Salivate’, ‘Curate’, and ‘Educate’. On top of the new brand mark, we also crafted a series of typographical stamps, playful stickers and bold price points to add more personality and reinforce the brand values and beliefs.

And the thing that brings it all together? A truly iconic tone of voice – a fresh twist on the classic M&S TOV that everyone knows and loves – seasoned with a little more playfulness.