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M&S Remarksable

Turning up the volume on value

With a new price investment strategy in place, M&S Food wanted to challenge price perceptions and get customers to reappraise them for the weekly shop. Our response was ‘Remarksable Value’.

 

With ‘Remarksable Value’, we delivered a brand new – and totally ownable – name, positioning and identity which M&S Food could use to highlight great prices on everyday products, with zero compromise on quality.

 

We launched with a campaign across press, social and digital – and then rolled out Remarksable Value across all stores nationwide where we saw an 80% sales uplift in the convenience category alone.

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"This was a challenging yet immensely rewarding project to work on. I'm thrilled to have contributed to such a successful initiative — the results speak for themselves."

Ashley Hodge

Design Director, Whippet

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