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Fresh out the kitchen: our creative for M&S’s new cooking show

Cooking with the Stars launches tonight at 9pm on ITV / STV / UTV.

This is not just any cooking show… this is the Strictly Come Dancing of cooking shows.

Emma Willis and Tom Allen co-host this knock-out contest, featuring eight celebrities paired with professional chefs.

The show will encourage more families to do their weekly shop at M&S and to cook from scratch, recreating dishes from the show in their own kitchens – using the very same M&S ingredients.

Created by ITV. Co-funded and co-produced by M&S. Designed by Whippet.

We’re proud to have created the show’s visual brand identity. And then rolled it out across all touchpoints, including recipe cards featuring dishes from the show, comms for store colleagues, national press cover wraps and in-store POS.

We’ll be tuning in tonight and hope you will too!

Tune in to the M&S YouTube channel after the main show for Cooking With The Stars: Extra Helpings, with games, pranks and interviews, presented by social media sensations Woody & Kleiny.


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