Meet the Whippets: Amy Stone, Business Director

We're welcoming Amy Stone to Whippet as Business Director. With 15+ years leading retail and shopper marketing for brands like Tesco, PepsiCo, and stadium-filling sports brands, Amy brings serious experience and a lot of energy. We caught up with her to talk about retail, leadership, and what drew her to Whippet.

Q: What first drew you to retail marketing?

A: I started in large-format print and kept thinking, "I want to be on the other side where the exciting stuff happens." When a shopper marketing agency offered me a role, it felt like the perfect bridge between the technical side and the creative world. That's where it all kicked off for me, and I haven't looked back.

Q: What are the biggest lessons from leading large-scale retail accounts?

A: Don't get left behind. Shopper marketing moves fast - customer behaviour shifts constantly, retail environments evolve, and what worked last quarter might be completely irrelevant today. The moment you get comfortable, you'll find yourself struggling to add real value. That's demanding, but it's also what makes it exciting.

Q: What trends are shaping retail right now?

A: The moment of decision is moving closer to the shelf, and brands are having to work much harder to win it. Shoppers are more time-poor, value-conscious, and selective. That means marketing can't just be about awareness - it has to remove friction and add real clarity in the moment.

The other big shift is about the store itself. People might discover you online, but if they're walking into your store, you need to earn that purchase - with navigation that pulls them through, storytelling that lands at the right moment, and POS that stops people in their tracks.

Q: What excites you most about joining Whippet?

A: Two things. First, the work. Whippet creates genuinely award-winning campaigns. When I was thinking about where I wanted to take my career next, I knew I wanted to be somewhere that pushes boundaries and creates work that actually gets noticed.

But more importantly, it's the people. You can't get award-winning work without an incredible team, and even after my short time here, I can already see the dedication and care everyone has for what they're doing.

Welcome to Whippet, Amy.